Why is Branding Such a Big Deal?

Simply put, your brand is what separates you from your competition – and is arguably the most powerful tool your business has for developing the trust and loyalty of your clients or customers.

Your brand absolutely must set your business apart.

Between the challenging economy and the tsunami of information people are bombarded with, it’s never been more important – or more difficult – to stand out from the competition. But companies that successfully express their values, culture, and personality through their branding are able to not only capture the attention of potential clients or customers – they build genuine connections that last.

Clients often think their brand is their logo – but it is so much more than just your visual identity. It’s your voice and your message. It’s why you exist and how you can help your clients or customers. Ultimately, your brand defines what people think, and how they feel, about your business.

At MIFA Media, our approach to branding is unique for each client.

But our process is consistently strategic. Whether you are developing your brand from scratch or considering a refresh of your current branding, we always do a deep dive into your market, your competitors, and your products/services.

We ask tons of questions so we can understand your purpose, passions, and people. And we encourage you to answer them from your customers’ point of view. This will give you greater insight into why your business matters, and the chance to ask yourself whether your existing branding – and your customers’ perceptions – are aligned with your mission and goals.

Then we create unique and compelling brand assets that convey who you are and what you deliver to your customers. This can include everything from generating ideas for your business name and tagline to designing your logo and crafting your messaging.

Building a strong brand isn’t an all-or-nothing proposition.

Branding is a complex and intensive process, and doing everything at once can be super-costly. But that’s no reason to try to cut corners. We will work with you to build your brand one step at a time. You can start with a great logo, then slowly chip away at other pieces of the project. That way you can afford to work with experienced professionals – and avoid the added expense of redoing stuff that is poor quality or lacks a cohesive look and feel.

Helping a high-end hair salon shine in a crowded marketplace.

When the owners of Iridescent Suite launched their new salon, they needed to attract high-quality clients. They also knew their branding had to be unique and impactful if they were going to make a splash in a jam-packed market sector.

Our in-depth research revealed that the owners are obsessed with all things related to hair. They also care deeply about their clients, and bend over backwards to make them feel comfortable, confident, and beautiful. Their branding had to convey the luxurious and decidedly Zen experience they were creating in the salon – and resonate with clients who would value their upscale services and products.

We put together an easy-to-execute plan for their brand that they can roll out in stages:

• Design an eye-catching logo and use it everywhere. Our bold design embodies the salon’s “high-end hippie” vibe. We added a shimmery glow to a playful shadow font, stacked it on a classic sans serif, and secured it all with a stylized hair pin. Applying the logo to everything from signage to stylist smocks heightens the brand impact, giving it a professional, pulled-together look.
• Build a consistent social presence to show they mean business. The salon’s promotion strategy heavily targets social media for two reasons: 1) it connects with their target demographic and 2) it offers numerous opportunities to showcase their team’s expertise and artistry.
• Give SEO a boost. Reminding happy clients to leave Google reviews will increase the salon’s ability to be “found” in online searches.
• Create a website with a “wow factor.” As the business grows, the owners will invest in a website that is professionally designed, written, and built to reflect their passion for all things hair – and their commitment to making customer comfort and satisfaction a priority.

Cutting through the clutter and connecting with your ideal customer is no small task. But when you partner with MIFA Media to create a meaningful and memorable combination of visuals and messaging – well, this is exactly what effective branding can do for you.