Tag Archive for: Graphic Design

The Benefits of Working with Women-Owned Businesses

It’s National Women’s History Month. I don’t know about you, but I love following the stories about remarkable women and girls and what they have accomplished. And it’s a dream come true to be among those who are running successful businesses of their own – and doing work they are passionate about.

Woman-owned is a wonderful thing.
As the marketplace becomes more diverse, the number of women-owned businesses in the U.S. is growing. There are a number of certifications available to businesses that are primarily owned, controlled, operated, and managed by women. Acquiring any of these certifications requires a lengthy and intense vetting process. At MIFA Media, we decided to become a certified women-owned company in the State of New Jersey. Having gone through the process, I understand why being certified is valued so highly – by both businesses and those who hire them.

Partnering with a woman-owned business offers a boatload of benefits.
When you’re looking for new partnerships, there are plenty of reasons why it’s beneficial to hire a certified woman-owned business. For starters, you can be assured that you’re working with competent business owners who are committed to providing exceptional products and services.

Working with a certified women-owned business also encourages the kind of innovation and creativity that will give your company an advantage in a competitive marketplace. Studies have shown that diverse teams are more inventive and come up with better solutions to complex problems.

By working with a woman-owned business, you can tap into the unique perspectives and ideas of experienced women entrepreneurs. MIFA Media is among a surprisingly small number of women-owned creative agencies, and we’ve earned a reputation for our award-winning, out-of-the-box solutions for clients across a range of industries. We love getting to know our clients, and they love knowing we’re hands-on, nimble, and way more responsive than bigger, fancier firms.

Diversification is good for (your) business.
Partnering with a certified women-owned business shows your company’s willingness to work with diverse markets – and to put your beliefs into practice. It can lead to bigger opportunities with other companies that support business diversity, allow you to connect with new, socially-conscious consumers (including female consumers), and differentiate your business in the community.

Women-owned businesses often prioritize creating diverse and inclusive workplaces, which often helps improve employee morale and productivity for your business as well as theirs. Looking to attract high-quality talent? Showing that you work with diverse or minority-owned businesses is critical. A majority of job seekers today consider diversity when evaluating companies and job offers.

There are tax incentives for working with minority-owned businesses.
The government has passed laws that encourage companies to work with minority-owned businesses. There are federal and state programs that offer corporate tax reductions for hiring diverse suppliers, including women-owned businesses. This can help reduce overall taxable income and tax liabilities for projects funded with federal or state grants or loans when the supplier is women-owned. And supporting supplier diversity makes your business more attractive to corporations that are seeking second-tier sourcing suppliers that work with women-owned businesses.

From tax incentives to greater productivity to fresh thinking, working with women-owned businesses benefits your company, your customers, and your community. MIFA Media is proud to partner with kick-ass clients who want to create positive and meaningful change – in both the workplace and in their branding!

Graphic Design Dictionary Digital Edition

Like my blog post with print design keywords, there are many terms used in the digital realm
that can be consuming or need clarification. Here are the most used words.

RGB: This is the color mode used for digital design such as websites, email marketing, web
banners and more. RGB stands for red, green and blue.

Resolution/DPI: As mentioned in my previous blog (The Print Edition) 300 DPI is used for
print. When designing for digital pieces it's best to save at 72 DPI. Tip: With your websites
always make sure your images are at 72 versus 300 DPI. This will make the images smaller and
optimized for web making your website faster and liked by google.

PNG: This is a file format that is used for digital only, not print. PNGs can only be in RBG color
mode. What makes a PNG special is the ability to hold a transparent background.

Hex Code: This is a 6 digit number combination that web developers will use to determine a
color in HTML. Make sure to get your hex code from your logo colors.

Mobile Friendly: This relates to website design. Your website should be "Mobile Friendly"
meaning it looks good on your cell phone along with a desktop computer. This is very often
forgotten about which is bad since so many people today use their phone to go on websites.

Hover/Mouse over: Another term used for websites. Have you ever put your mouse pointer over
a button or image and it changes colors? That is what a hover/mouse over effect is.
Favicon: The small icon at the top left of your website tab. This is sized at 16×16 pixels.
Save for web: This term is used to make sure you are saving images for digital needs. So
remember images for web will be saved at 72 DPI and RGB color format.

UX: Also known as user experience. This is the interaction and experience users have such as
you and I with a website app etcetera

UI: Also known as user interface. This is the point of human computer interaction and
communication in a device. Examples of this include the design of a display screen, keyboard,
and mouse. This also includes how a user interacts with the application of a website.

MIFA Media

MIFA Media’s Year End Tips For Small Businesses

Believe it or not, we’re just about at the end of the year. And you need to make sure your brand design is looking fine for Auld Lang Syne.

Yikes – that was groan-worthy! I regret nothing.

Anyway, now’s the time to get your brand in order, get some holiday sales going, and ring in the New Year with some new business. Here are some tips on how to make that happen.

  1. Create a design and marketing budget and start setting aside money now. Like right now. Design and marketing is important for small businesses to grow, but it can also get expensive fast. If you start saving now (and keep saving) you’ll set yourself up for the future. Channel your inner Scrooge McDuck.
  2. Keep an eye on your competition. You should be doing this already, but it’s especially important as the year draws to a close. What trends seem popular? Should you lean into them? Forge your own path? You need to know what’s happening in order to decide.
  3. Where are you?! An online presence is important, but it’s useless if people can’t find it. Be sure to include a link in your IG Bio so potential clients can connect with you. Alternatively, you can create your own for your personally hosted website. It’s a great way to track who’s visiting your site. Not in a creepy way. Don’t make it weird.
  4. Plan for promotions now so you’re ready to go in the New Year. Be prepared! Timing is everything. Obtaining new business might come down to just getting there first.
  5. Where are you?! Part 2: Make sure you have your information ready to go for prospective clients. Physical business cards are fantastic, but Digital Business Cards are also super handy. Not only does it simplify things by letting you text or email your business card, it also decreases the chance of the client misplacing your information.

And that’s all I’ve got! You don’t even have to do all of these. Even if you only manage to do a couple, you’ll be ahead of the game.