Tag Archive for: marketing
There are an endless number of websites out there. As a small business owner, you need to focus on how to make your website stand out. Here are some pitfalls to avoid in order to ensure your site is exciting enough to entice new business.
- You don’t have a blog: “I’m not a writer.” “I’m more of a visual artist.” “I wouldn’t even know where to start.” Is this the sort of reaction you have to the word “blog”? Do you live in fear of the blank page and the blinking cursor? You’re not alone. Blogging isn’t easy, but it’s vitally important to any small business. It gives potential clients a sense of who you are and whether you’d be a good fit for what they need. The best way to start…is to start. Write what you know! It doesn’t need to be perfect.
- You don’t have enough pages. You have too many pages.: You don’t want your website to become a chore. But you also don’t want it to be instantly forgettable. So, how do you decide the appropriate length for your website? Research! Find some websites that you enjoy. Find some websites that you hate. Use that as a guide to determine appropriate length.
- Poorly designed: Terribly designed sites. We’ve all encountered them – buggy, crash-prone, not secure. A business’ website often serves as a first impression for potential clients. You wouldn’t show up to a face to face meeting looking disheveled, right? Your website should function well and be mobile friendly. Be proud of your website. Be proud of yourself. Be proud of your work.
- Your website isn’t representative of who you are: One size does not fit all when it comes to websites. After browsing your site, potential clients should have some sense of who you are. Include photos of yourself! Do you have a mission statement? You should! You’re not a generic business, don’t have a generic website.
- Your website isn’t about your customers/clients: Although it’s important that clients understand who you are, you don’t want to overdo it. Think of your website as a conversation between you and a potential client. There needs to be balance. Customers should understand how working with you will improve their lives and business.
- Too much going on…or not enough: You don’t want your website to be too busy, but you also don’t want it to look a digital desert wasteland. Aim for clean and concise. Make it appealing to the eye. Don’t bombard potential customers with excessive fonts, an overabundance of photos, or large blocks of text. Find the sweet spot for your website design and lean into it.
And if all of this seems a bit overwhelming, MIFA Media is always here to help! We’ve helped countless small businesses overcome these pitfalls and improve their online presence.
Believe it or not, we’re just about at the end of the year. And you need to make sure your brand design is looking fine for Auld Lang Syne.
Yikes – that was groan-worthy! I regret nothing.
Anyway, now’s the time to get your brand in order, get some holiday sales going, and ring in the New Year with some new business. Here are some tips on how to make that happen.
- Create a design and marketing budget and start setting aside money now. Like right now. Design and marketing is important for small businesses to grow, but it can also get expensive fast. If you start saving now (and keep saving) you’ll set yourself up for the future. Channel your inner Scrooge McDuck.
- Keep an eye on your competition. You should be doing this already, but it’s especially important as the year draws to a close. What trends seem popular? Should you lean into them? Forge your own path? You need to know what’s happening in order to decide.
- Where are you?! An online presence is important, but it’s useless if people can’t find it. Be sure to include a link in your IG Bio so potential clients can connect with you. Alternatively, you can create your own for your personally hosted website. It’s a great way to track who’s visiting your site. Not in a creepy way. Don’t make it weird.
- Plan for promotions now so you’re ready to go in the New Year. Be prepared! Timing is everything. Obtaining new business might come down to just getting there first.
- Where are you?! Part 2: Make sure you have your information ready to go for prospective clients. Physical business cards are fantastic, but Digital Business Cards are also super handy. Not only does it simplify things by letting you text or email your business card, it also decreases the chance of the client misplacing your information.
And that’s all I’ve got! You don’t even have to do all of these. Even if you only manage to do a couple, you’ll be ahead of the game.