Color is one of the most powerful elements when it comes to creating an impactful and effective design, branding, or marketing strategy. Equally as important as factors like font and proportion, color contributes to balance and hierarchy in design. Choosing a cohesive color scheme in the midst of developing your branding – not as an […]
About Mary Skomial
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Entries by Mary Skomial
In this blog post, I’ll explain some common terms used by myself and many other graphic designers. This edition will be based mainly on printed design work. Next month will be for digital design. Resolution: This refers to the DPI “Dots per Inch” which means the amount of dots of ink printed per inch of […]
At MIFA Media, we understand the importance of knowing where and how your money is being spent. Weighing costs is something that we contend with every day. So we understand the knee-jerk reaction to some logo and brand design costs. It seems expensive for something that…doesn’t physically exist. BUT, and this is a big but […]
1. Drive traffic to your website This might be the most obvious reason, however, many people seem to overlook this. Adding new content to your blog increases the amount of “fresh” content on your website, which can place it higher than other websites on search engines. This minimal add is an easy and affordable way to boost […]
Whether you are a startup company or have been around the block, it’s important in the modern world to acquire a social media presence. With social media usage being one of the top online activities, it was calculated in 2019 that 79% of the population in the United States alone had a social media profile. […]
One of the biggest decisions a company must make is the type of agency to hire. There are many factors which contribute to this including location, specialties and past work with other brands. One of the biggest factors is size. Many people believe that larger agencies are better, however this is not necessarily true. Larger agencies work […]
Email marketing is essential for any modern-day business. It is an effective, affordable way to maintain existing clients, as well as gain new ones. With various communication methods, it has been proven that email marketing is more effective than Facebook and Twitter combined. Below are a few top examples of how companies have benefited from […]
There are an endless number of websites out there. As a small business owner, you need to focus on how to make your website stand out. Here are some pitfalls to avoid in order to ensure your site is exciting enough to entice new business. You don’t have a blog: “I’m not a writer.” “I’m […]
Believe it or not, we’re just about at the end of the year. And you need to make sure your brand design is looking fine for Auld Lang Syne. Yikes – that was groan-worthy! I regret nothing. Anyway, now’s the time to get your brand in order, get some holiday sales going, and ring in […]